Vic Norton
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Postdoctoral Research Assistant
- PDRA on UKRI BBSRC TUKFS funded project - Hi-Fi Bread
- Institute of Food Science and Technology (IFST) Sensory Science Group – member of the Communication Working Group and Early Career Scientist lead
- UK representative at European Sensory Science (E3S) Next Generation Group
Office
2-65cBuilding location
Harry NurstenAreas of interest
Vic’s research sits at the Sensory, Consumer and Nutritional Sciences interface and to date key areas of focus include:
- developing protein/fibre rich foods and evaluating their corresponding sensory profile, consumer acceptability and instrumental analyses to ensure suitability (including for targeted populations)
- exploring the role of individual differences on modulating food intake and perception
- developing educational materials and investigating subsequent impact on consumers behaviour across the life-course
Research centres and groups
- Food Research Group
- Sensory Science Centre
Research projects
- Alpro Foundation – ‘FibreApp: using personalised dietary advice to increase fibre intake across the adult life course’
- UKRI BBSRC/MRC Food4Years Ageing Network Pump-Priming Funding – ‘Fibre4life: exploring, engaging and educating older adults on dietary fibre’
- Ë¿¹ÏÊÓƵ and John Sykes Community Engagement Fund – ‘Engaging key stage three children on disposing food packaging sustainably’
- EIT Food Small Grants for Impact Call – ‘The 3Is: Let’s involve, inform and inspire the next generation on disposing food packaging sustainably’
- EIT Food – ‘InformPack: Development of public engagement actions, tools and strategies to enable a sustainable shift in packaging culture in Europe’
Academic qualifications
- PhD in Sensory and Nutritional Sciences – Ë¿¹ÏÊÓƵ (2022)
- MSc in Nutrition and Food Science – Ë¿¹ÏÊÓƵ (2018)
- MSc in Applied Sport and Exercise Nutrition – Oxford Brookes University (2016)
- BSc in Sport and Exercise Science – University of Gloucestershire (2014)
Awards and honours
- UKRI BBSRC/MRC Ageing and Nutrients Sensing Network Early Career Funding Award 2025
- British Nutrition Foundation Drummond Pump Priming Award 2024
- European Sensory Science Society (E3S) EuroSense Student Award 2022
- Giract European flavour research (1st year PhD student) Award 2018
Professional bodies/affiliations
- Associate Fellow of the Higher Education Academy (AFHEA)
- Member of Institute of Food Science & Technology (MIFST)
- Registered Associate Nutritionist (ANutr)